Malibu Rum

Budget doubled for Malibu National Piña Colada Day

08-May-2015 By Jessica Mason

For the second year running, Pernod Ricard is launching a push for National Piña Colada Day (on 10 July) with its Malibu rum brand.

Pernod Ricard drops Malibu Red and makes changes to Oddka range

02-Sep-2014 By Robyn Black

Malibu Red, the fusion of tequila and coconut rum that launched in 2012, has been dropped in the UK, the Publican’s Morning Advertiser has learnt.

Malibu distribution halted for 3 weeks

18-Mar-2011 By Michelle Perrett

Distribution of Malibu has been suspended for three weeks following a "fluctuation" in the coconut flavouring. Owner Pernod Ricard has contacted...

Malibu's all-year appeal

22-Oct-2010 By Robyn Black

Laid-back Caribbean coconut rum Malibu is refusing to take it easy this winter, with a raft of on-trade initiatives designed to show the spirit as a...

Malibu's Valentine cocktail

12-Feb-2010 By Robyn Lewis

Malibu fans can be treated to something different this Valentine's Day with launch of a new cocktail. The coconut rum brand will be the key...

Mish Mash for Malibu

17-Nov-2009 By Ewan Turney

Pernod Ricard UK has launching a new, UK-specific campaign for Malibu — the experiential Malibu Mish Mash.

Malibu to get big push in pubs

11-May-2006 By Rosie Davenport

Pernod Ricard is pumping £6m into its first support behind Malibu since it took on the brand last year, including the company's biggest ever...

ASSing around

09-Dec-2002

Allied Domecq has created the Anti-Seriousness Squad to introduce a new generation to the 80s classic, Malibu. Ben McFarland joined it.In the 1980s,...